tag:blogger.com,1999:blog-6939470080127130165.post3670667148730401916..comments2024-03-28T00:43:20.081-04:00Comments on Just Marketing: Don't ask consumers what they wantNiraj Dawarhttp://www.blogger.com/profile/07945460723034266048noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6939470080127130165.post-6908351428029821742011-11-23T15:26:14.989-05:002011-11-23T15:26:14.989-05:00Hey Alex: is your multitasking while watching a fo...Hey Alex: is your multitasking while watching a focus group an indication of the value of data from the focus group, or just a habit you acquired in class :)?<br />For the kind of problem you're describing, certainly talk to consumers, but do not talk only to consumers. And be aware that they may not know the answers to your questions either.Niraj Dawarhttps://www.blogger.com/profile/07945460723034266048noreply@blogger.comtag:blogger.com,1999:blog-6939470080127130165.post-52954748708713892882011-11-22T14:31:22.106-05:002011-11-22T14:31:22.106-05:00What a funny coincidence! I'm reading your po...What a funny coincidence! I'm reading your post as I'm sitting behind the one-way glass watching a traditional focus group being led through a new concept by a moderator...<br /><br />Your article certainly makes me ponder what's happening in front of me and whether or not it's the right way to get the "insights" we're looking for.<br /><br />The question I have is,Alex Reifnoreply@blogger.comtag:blogger.com,1999:blog-6939470080127130165.post-89291128999667445252011-11-22T12:59:00.933-05:002011-11-22T12:59:00.933-05:00Like, when they asked Steve Jobs about what market...Like, when they asked Steve Jobs about what market research had gone into the making of the iPAD, he replied,"None."Shiv Vasishthttp://www.marketpsychoanalysis.wordpress.comnoreply@blogger.com