Competitive brand battles can be drawn out affairs, outlasting the tenures of several management teams. They can also be very expensive, ...

Here’s a thought experiment. Imagine the engineers working in the product development labs at Volkswagen A.G. develop three innovations: a...

TILT was launched eleven days ago. I am thrilled with the reviews the book has received so far and with the reactions of those who have r...

This blog post originally appeared on the HBR Blogs Network . Barely has the hype from the launch of the iPhone 5s and 5c subsided t...

When managers are asked why their customers buy from their company, very few of them say it's because their company has the best servi...

The brand new website about my upcoming book TILT is up and running -- although, it has not been widely announced yet.  Check it out here ...

TILT comes out in just over two months. Here's what some advance readers are saying: "Dawar deftly explains why competiti...

To:        General Keith Alexander, Director of the National Security Agency, Chief of the Central Security Service  and Commander o...

Just Marketing has been silent for a few months. I was working on a book. The book is now written, and will be published by the Harvard ...

Just Marketing is closing in on two years of weekly publication. For the end of year festiv ities, where you'll want to kick up your fe...

Back in 2003, my former student, Nancy Dai, and I wrote a case study on the rise of the Chinese beverage giant Wahaha. We called the case “...

This week you probably saw some of your friends on FB post this nonsensical statement: "...in response to the new Facebook guid...