Just Marketing has been silent for a few months. I was working on a book.
The book is now written, and will be published by the Harvard Business School Press on November 5th. Here's the Amazon page.
For Just Marketing readers, here's a preview of what the book is about:
The book is now written, and will be published by the Harvard Business School Press on November 5th. Here's the Amazon page.
For Just Marketing readers, here's a preview of what the book is about:
12 comments:
Look like Tilt will be a great read. Can't wait to pick it up.
"Tilting" a business' center of gravity to downstream activities such as customer acquisition and retention makes a lot of sense, particularly, if a business can identify and deliver what its customers value the most. This certainly would strengthen competitive advantage in the face of commoditization. I look forward to reading and learning from your book, Niraj!
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Tilt is a captivating film that skillfully weaves together the complexities of human relationships with a backdrop of stunning cinematography. The emotional depth portrayed by the characters, coupled with an engaging storyline, keeps you on the edge of your seat throughout. The subtle nuances and the underlying message of resilience make Tilt a must-watch for anyone seeking a thought-provoking and compelling cinematic experience. Most students are drawn to these types of articles and information, but they are unable to prepare for their exams, If you have been struggling with your exams and want assistance, students can do my online class - online class help and get higher grades on their examinations by providing them with the best available resources, including quality academic services.
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