Wholesome Marketing Ideas, Bite Size

Wholesome marketing ideas, bite size

On The Net Archive



May 2012
  






April 2012
 -Admented reality
- Groupon poised for collapse?

March 2012
- How green is Wal-Mart's supply chain?
- Apple as hegemonic swarm
- Consumers keep spending
- Segmentation by BMI: weigh more, pay more
- Imitation effect 
-Dyson on re-industrialization
- McKinsey on the Chinese consumer in 2020 
- Targeting smartphone segments

February 2012
- Video: Microsoft's attack ad
- Video: Target market, the world; budget, zero
- Bric-2Bric Trade
- The Age of big data
- Putting a price on personal data
- Mapping shopping habits 

January 2012
- Video: Brandscapes we live in
- Audio: behind the Apple curtain
- Teach yourself advertising
- Hans Rosling: global energy consumption
- Ads Vs. reality
- Video: Customer service payback  (funny)
- The future of Youtube
- Video: the science of location, location, location
- What's in the name of a Stradivarius?

December 2011

- Enduring appeal of Dichter
- Sanitary napkin disruptive innovation
- Will you FB friends determine your credit score?
- Another Sputnik moment for French wine
- Attributions of product-harm crises
- RIM's BBX name Nixed
- Marketing of pricey Champagne
- In praise of crap technology

November 2011


- Lululemon and Ayn rand in the NYT
- Is Facebook losing its touch?
- Innovation history: the bendy straw
- Citizen consumer
- Benetton is back
- THE dominant online advertising platform
- Online brand-building done right
- Brand naming in China
- Not advertising
- The time value of pleasure
- My market is different
- Groupon: The Movie
- Like Brands?


October 2011 

- What Apple looks like upstream

September 2011 


August 2011

- Cheesy ads
- Outsourcing myths
- The garbage business is picking up
 - The peddling of attention
- Marketing quotes

July 2011




June 2011


-      Talk about a branding problem!
-      The decline of the corporation
-      Privacy? Fuhgeddaboudit
-      Advertising: Google vs. Facebook
-     Groupon business model deteriorating 
-     Pop Culture: Classic Coke
-     The Whack-a-mole of temptation
-     Search engine marketing is not advertising

 May 2011



    April 2011