If you’ve been watching the Olympics, you’ve noticed that
Procter & Gamble has more airtime than Phelps and Bolt combined.
Yes, I said Procter & Gamble. Not Tide, not Febreze, not
Gillette. P&G.
When did P&G start corporate branding? More importantly,
why?
It used be that P&G never used its corporate brand.
Unilever does. Nestlé does. S. C. Johnson (a family company) does. Johnson
& Johnson does. Kraft does. But P&G? Now that’s new.
Well, not entirely new – P&G has used its corporate
brand at the end of product brand ads in Japan for a decades. Consumers there are
keen to know who they’re buying from, not just that what they’re buying will do
the job.
That reasoning it seems, now applies to the whole world.
Or perhaps it is just that the cost of being a worldwide Olympic
sponsor is now so enormous, that it can’t be borne by a single brand, even if
it is a brand as huge and global as Tide (Ariel) or Gillette.
Does this mean the relegation of product brands to a second
rung. Are corporate brands going to come to the fore? Will the consumer demand
to know who they’re doing business with before they examine the brand promise?
2 comments:
For those who have something additional to provide your writers, do it. Very good writers do that the whole time. Honestly, it's really hard to come across great writers at cheap prices. Source for more about textbroker review.
Δεν μπορώ να απαλλαγούμε από τα προβλήματα με τη σεξουαλική ζωή; Τότε προτείνω να επιστήσω την προσοχή σας εδώ σε αυτό το site γυναικειο viagra τιμη , όπου η γυναίκα θα είναι σε θέση να αποκτήσουν καλές χάπια που θα σας βοηθήσουν να τη βοηθήσει, κατά τη διάρκεια του σεξ
Post a Comment