Wholesome Marketing Ideas, Bite Size

Wholesome marketing ideas, bite size

Sunday, June 30, 2013

Tilt

Just Marketing has been silent for a few months. I was working on a book.
The book is now written, and will be published by the Harvard Business School Press on November 5th. Here's the Amazon page.
For Just Marketing readers, here's a preview of what the book is about:

2 comments:

Nolan Berg said...

Look like Tilt will be a great read. Can't wait to pick it up.

Sarah Sturtevant said...

"Tilting" a business' center of gravity to downstream activities such as customer acquisition and retention makes a lot of sense, particularly, if a business can identify and deliver what its customers value the most. This certainly would strengthen competitive advantage in the face of commoditization. I look forward to reading and learning from your book, Niraj!