Wholesome Marketing Ideas, Bite Size

Wholesome marketing ideas, bite size

Thursday, November 28, 2013

Mind over Marketing

Competitive brand battles can be drawn out affairs, outlasting the tenures of several management teams. They can also be very expensive, often requiring outlays in the hundreds of millions of dollars. In some cases, billions of dollars are involved. It’s not just Coke versus Pepsi. These battles occur in every industry and practically every product category. Visa versus Mastercard. Nike versus Adidas. Colgate versus Crest. Airbus versus Boeing. Caterpillar versus Komatsu. Dell versus Lenovo versus Acer versus HP. Viagra versus Levitra versus Cialis. The list goes on and on.

Brand battles consist of far more than just marketing tactics and consume significant managerial attention. They can define the dynamics of their respective industries for years (or even decades), pushing market segmentation and technological boundaries, driving product innovation, catalyzing mergers and instigating corporate growth and rationalization. Combatants need to arm themselves with a clear understanding of the battlefield and their own competitive objectives and strategy, as well as a thorough grasp of the most important competitive levers, and, for good measure, a gauge of the yardsticks by which success will be defined. But that’s not enough to win.

Continue reading...

28 comments:

Jimmy Johns said...

Email Marketing Company offers an easy-to-use, affordable and reliable Mass email marketing services. Powerful solution designed to help businesses make the most of their time and money through direct email marketing.

Abu Nizar al-Hasan said...

With increase in competition, the trend of marketing is also changing day by day. A well marketing strategy brings more and more customers. Presenting virtual tour of your company surroundings is a new way to create good market.

Muhammad Ammar said...

work at home, no signup fees, unlimited income work at home 11771
without paying signup fees earn an unlimited income working with 20,000 companies for more information visit:(http://tinyurl.com/3gce3ot) ids (11771)

Robert 1970 said...

Alpha data Group Company providing best digital marketing services in India. And email database provider in USA and UK.
b2b and b2c database lists in Uk, USA

Robert 1970 said...

Capture Media and communications Company offering b2b and b2c list services in USA and UK. I think best seo, ppc,smo,orm, email database providers in USA,UK and India.
b2b and b2c database lists in Europe, UK, USA and India

Peter Parker said...

Hello its really wonderful knowledgeable..Give more good things. we are providing these type of services Our support team is within UAE, we offer best prices structure, options for Volume based prices and as well as for monthly rent prices. If you want to know more about this services please click here
Sms marketing uae

amjadbutt said...

How you are improving your ranking in google what a good blog. Fashion ns

Anonymous said...

Best marketing on this time is adwords. Wrocław have best agency in this sector.

Bulk sms said...

Hello your blog is sharing great information. Sms marketing UAE providing best Bulk sms
in Saudi Arab. Thanks for share this blog.

sachin jain said...

Such a wonderful information about bulk sms uae and uae sms marketing. I really happy with your article which contain information on sms marketing uae. Looking for the same...

Custom Promotional Items said...

Hello your blog is sharing great information.I read your blog. Thanks for share this blog, akran marketing Providing best Custom Promotional Items
in Canada.

read more said...

It's vitally important for any business to make a wise marketing strategy and stick to it while performing your business.

Sms marketing Dubai said...

Hello I read your blog. your blog is sharing great information. Sms marketing uae Providing best Sms marketing Dubai
in UAE. Thanks for share this blog.

Akash Chauhan said...

We all like your blog information. Keep up sharing your valuable information for regular blog reader.

Email Marketing Company in Jaipur

nishant modi said...

Such a great information on sms marketing dubai and bulk sms dubai...

bryan flake said...

I am in charge of finding great marketing strategies for my company. We need new signage out front and we want to have a better TV and Online presence. Right now I am about at my wits end with what I am able to do on my own. How much more costly is it to bring in a bigger marketing expert?
http://www.rfpalooza.com/find-rfps-by-marcom-specialty/branding-rfps/#

Joey Constanza said...

For any large brand, they want to have the advantage over the other guy. One way they can get this advantage is by marketing. It only take a clever marketing stunt to boost their sales. To do that, they get the help of professionals who know their way around the business world when it comes to marketing. http://www.dwilsonandassociates.com

custom scholarship essays writing said...

i have choose this only for making my college papers

Jack Eto said...

We are the best Bulk SMS Marketing Service provider in Abu Dhabi,sms marketing uae, Sharjah and over all UAE. We are currently serving some of the biggest brands of Dubai and Abu Dhabi. More Details about our clientele can be seen here.

Source: uae sms marketing

Robert said...

Good job!

Engage Media said...

Hi, what a great web blog. I usually spend hours on the net reading blogs on marketing ideas services.

Elkins Lacombe said...

Yes that's true so far as now it’s being more competitive for make a branding of a business within public. According to the current market status now mobile marketing is being so successful media for aware mobile users about a business. For example as sms marketing is one of the best options for mobile marketing through sms companies as Expert texting.

Anonymous said...

FastCampaigns.Com E-mail Marketing Platform with nice prices:) if you want to send e-mails use http://fastcampaigns.com

chris blog said...

FastCampaigns.Com E-mail Marketing Platform with nice prices:) if you want to send e-mails use http://fastcampaigns.com

custom essay writing service said...

Wonderful post Custom essay writing service

Jennifer Anderson said...

Hey buddy! I am really in favor of your post; you have given an awesome idea in your post that can anybody follows easily. www.sistasearch.com

Dhiraj Kumar said...

I appreciate your thinking it is a good idea to share useful knowledge like this it is quite helpful for the fresh blogger!
Digital Marketing

All about fb marketing said...

Marketing is very much important whether it is about products or services on website.
http://allaboutfbmarketing.com/