I was playing around with the Google Ngram viewer to see how often the term “marketing” appears in books during the twentieth century.
Here are some of the charts I came up with. In the comments section, please feel free to share your thoughts on what you see in the charts, and if you’d like to suggest other graphs, I’ll do a follow-up post.
The term “marketing” appears to have made steady gains in popularity through the 20th century, but its biggest gains came in the first and last twenty years of the century. Any thoughts on the what the spike in about 1905 might be?
Comparing marketing with other business school disciplines such as “finance” and “strategy”, marketing compares well, but loses out to "strategy" which takes off some time in the mid-1960s and continues to gain popularity for the rest of the century.
The term “advertising” was more frequent than “marketing” all the way up to the mid-1960s. Marketing pulls ahead in the 1980s.
The term “Madison Avenue” peaks in the mid-1970s.
And is eclipsed by the term “silicon valley” after 1979.
Here's a bullish chart showing how "marketing" compares with "stock market".