Wholesome Marketing Ideas, Bite Size

Wholesome marketing ideas, bite size

Thursday, August 22, 2013

TILT: What Advance Readers Are Saying

TILT comes out in just over two months. Here's what some advance readers are saying:



"Dawar deftly explains why competitive advantage is being seized by companies that understand how profoundly customer relationships have changed in a networked economy, and how your company can achieve similar success."
Don Tapscott, Author of several seminal books, including Wikinomics: How Mass Collaboration Changes Everything

“The democratization of technology, flattening of the earth, and emergent market disruptors are fundamentally changing how we should think about competitive strategy. Niraj Dawar makes a powerful argument for tilting company resources from upstream to downstream value creation in order to capture and retain customers. A must read.”
Rohit Deshpande, Sebastian S. Kresge Professor of Marketing, Harvard Business School

“Tilt challenges us to place customers at the heart of strategy.  With product cycles shortening and product costs shrinking, a deeper understanding of how strategy can be made more powerful is brought to life. A must read.”
Arkadi Kuhlmann, CEO, ZenBanx Inc. , founder and former CEO and Chairman of ING Direct.

“This book will shake any tech startup founder’s product obsession. It provides a fresh new way of looking at market dynamics, customers, and competition.Tilt is essential reading for entrepreneurs and executives building successful businesses, not just better products.”
Vivek Mehra, Partner, August Capital

“In this highly readable and important book, Niraj Dawar offers marketing managers a roadmap for obtaining a sustainable competitive advantage.  By “tilting” towards their customers and interactions with them, marketers will move from product-centric to customer-centric thinking and increase their success in today's highly competitive marketplace.”
Russ Winer, William H. Joyce Professor of Marketing Chair, Stern School of Business, New York University

“Given the changes in the consumer goods industry, Tilt really got me to think in a different way. It puts a new focus on understanding and leveraging any organization’s customers and consumers. An essential read for all current and aspiring C-level executives.”
Chris Barrow, Chief Strategy Officer, Heineken N.V.

17 comments:

chris guerriero said...

Great ideas.. It helps me a lot..

Unknown said...

This tilt has already happened, atleast amongst the forward looking organization, just to ensure their "survival" and "nourishment" in business.

Niraj Dawar said...

Prof. Ghosh, thank you for your comment. The shift away from an industrial, upstream model toward a customer-centric one has been underway for some time now. Yet, consider that we still rely on better products as a key source of competitive advantage. Think of the systematic processes companies have honed to develop better products – the well-established, step-by-step processes defined by stage-gates and milestones that guide pharmaceutical firms in developing a new drug molecule, or that automobile companies use in designing a new car model. But when it comes to systematic processes for creating new forms of value in the downstream, in customer interactions, there is often no R&D lab, no R&D manager, no R&D budget, and most importantly, no R&D process. Tilt guides managers toward a systematic way of thinking about developing new forms of value in the downstream.

Unknown said...

A business weather it is small or big always require a good marketing so end user can find it without any difficulty. Give a clear view of your location to your customers so they can reach you easily.

maikaljj said...

It’s amazing to visit again n again coming to your blogs the superb effort is here.

Digital Marketing Agency

surbhiraletta said...

good blog....thanks for giving us information.....


http://bit.ly/2U7dQ4g

Website Development Company in Delhi said...

Thanks for posting keep updating. We are Excellent company for
Website Development Company in Delhi | Website Designing Company in Delhi at
http://www.appslure.com/web-development/

INVEST WITH $200 AND GET A RETURNS OF $2,000 said...

Invest with 200$ and get a returns of 5,000$ within seven business working days.
Why wasting your precious time online looking for a loan? When there is an opportunity for you to invest with 200$ and get a returns of 5,000$ within seven business working days. Contact us now for more information if interested on how you can earn big with just little amount. This is all about investing into Crude Oil and Gas Business.

Email: investmoneyoilgas@gmail.com

Unknown said...

And so the surpasse thesis conjecture rim might be the copys that is totally equipped beneficials the teeth, busy people information about the fussy among mien's plus factorys requirements. Industrial e-Cart portal

Anonymous said...

Center Post
Center Post
Center Post
Center Post
Center Post

liwatv said...

Great post. It’s interesting to read what other people thought and how it relates to them or their clients, as their perspective could possibly help you in the future. Keep it up like this. Video Production Company Dubai, UAE

Will Kolson said...

I found a valuable post on your site. It is very educating. The reading strategies you have shared in this post have efficient tips for writing my law essay UK. Keep sharing this helpful article, which makes us better researchers or writers.

Sajiyya Rassi said...

While TILT may be an exciting read, it's important not to overlook the prevalence of chronic disease. Meri Sehat online medical services provide a platform for patients with chronic conditions to connect with healthcare professionals and manage their health remotely. It's crucial to prioritize healthcare and well-being in today's world.



Marry martin said...

The buzz around TILT's advance reader reviews is impressive. If you're promoting your book, a well-crafted letter can help create excitement. Trust a professional Letter Writing Service like Qualified Writers to deliver quality content that engages your readers and builds anticipation for your book.

Michael White said...

I appreciate your amazing article. It is actually very beneficial to us. Pay Someone To Take My Class Online

Do my course online for me said...

Readers have praised the author's ability to create a vivid and immersive world that transports them into the story. The intricate plot twists and turns have kept them on the edge of their seats, unable to put the book down. The depth of character development has resonated with many readers, who find themselves emotionally invested in the journey of the protagonists.

Hazel D. Charest said...

Don Tapscott, Author of several seminal books, including Wikinomics: How Mass Collaboration Changes Everything Most students are drawn to these types of articles and information, but they are unable to prepare for their exams, If you have been struggling with your exams and want assistance, students can do my class - do my online class and get higher grades on their examinations by providing them with the best available resources, including quality academic services.