Wholesome Marketing Ideas, Bite Size

Wholesome marketing ideas, bite size

Saturday, November 16, 2013

Marketing TILT

TILT was launched eleven days ago. I am thrilled with the reviews the book has received so far and with the reactions of those who have read it and tweeted about it.

I have done a number of interviews about the book. Soon, a number of articles expanding on the ideas in the book will be appearing in the Harvard Business Review, Strategy + Business, the Ivey Business Journal, and elsewhere.

But none of those activities, not even the launch of the book, has received as much attention or congratulations as this photograph of the Prime Minister of Canada, Stephen Harper, holding a copy of the book at an event in Toronto on Nov. 8th.

Speaks volumes about the power of celebrity endorsement.


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